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Peacock, an online video streaming service platform owned by NBCUniversal, has announced that it will be increasing its subscription prices by $2. This change comes ahead of the Summer Olympics, a significant global event with extensive streaming demand from sports enthusiasts around the world. This move can be seen as part of a larger trend in the ‘streaming wars’, where various platforms are competing for market share and viewer loyalty by updating their services, improving content quality, and adjusting pricing strategies.