A 2010 comeback was seminal for Nikki Haley — and has lessons for 2024

Nikki Haley’s triumphant 2010 come back is a sign of the power of a political comeback and serves as an inspirational lesson to others who may want to make one in 2024. Haley, then a 38-year-old political newcomer, insisted on being taken seriously and ran for Governor of South Carolina, despite being a major underdog in the Republican primary. Nevertheless, she won with a majority of the votes, becoming the first female Governor in the state’s history. Haley’s victory provides key lessons for anyone seeking a similar political comeback in 2024. The first of those is a consistent message. Despite her lack of experience, Haley focused on core issues, namely her faith in limited government, her commitment to cutting taxes, and her support for smaller government. Her commitment to these principles was impressive to political observers, and key to her success in the election. The second lesson is the importance of grassroots campaigning. Haley was supported by a network of generous contributors and loyal volunteers, which was instrumental in getting her name out and getting her the support she needed. She held numerous meet-and-greets across the state to help get her message out to the public, and she showed a deep commitment to the state and her causes. Finally, the third lesson is the importance of forgiveness. During her primary battle, Haley faced bitter personal attacks and false accusations, but resisted the temptation to personally attack her opponents or fight every accusation. Instead, she chose to forgive her opponents and persist in her commitment to principle. This form of diplomacy and grace resonated with the public and played a big role in her ultimate victory. By following these principles, Haley was able to make her political comeback a resounding success, a success that provides hope for anyone looking to achieve a similar success in 2024.